The Detroit Children's Business Fair (DCBF) provides a yearly opportunity for young entrepreneurs to show off their creative talents and sharpen their business minds. In 2017, I was tasked with rebranding the DCBF and redesigning the website. Additionally, I wanted to create an introductory video to highlight the kids and help promote the event in the future.
I wanted to make the intro video encapsulate what the event was all about and what better way to do that than have the kids explain it themselves! All of the kids did an amazing job in front of the camera and the fair itself was a resounding success. There were quite a few limitations with the video equipment and location and but I'm proud of what we ended up with.
The DCBF website had a similar requirement: Match the fun, creative energy of the event and attract both kid entrepreneurs and shoppers. The layout highlights the important event details while carrying over the fun and authenticity.
